Wednesday, September 28, 2011

The Revolution, brought to you by Pepsi and Honda

In case you missed it, this has been the ad for Levi's Jeans of late:

Study it for a second. What are they really trying to sell?

Are they using images of rebellion/revolution (complete with a lone presumed protester versus a wall of riot police) to sell jeans? Or is someone using the vehicle of a mass market jeans manufacturer to slip the idea of rebellion into the mass consciousness?

Which will end up being the stronger message?